HubSpot CMS vs WordPress: What’s Best for Your Small Business?

There’s been a lot of debate on the topic of WordPress vs HubSpot CMS and which is better. Both have many great, useful features, without a doubt. But is HubSpot CMS right for most smaller businesses looking to establish, or revamp, their website?

After having experience in developing websites in both platforms for various industries and sizes of companies, I feel that WordPress might be the best solution for most small businesses.

My biggest issue with HubSpot CMS is the cost. After paying a ridiculous onboarding fee, you’re stuck paying a monthly fee for the CMS, which currently starts at $300 per month, or $3,600 per year. That’s a lot of money for most small businesses that can be utilized in other ways.

If you’re running a small business, chances are HubSpot CMS is going to be too expensive and advanced for you. I feel that WordPress can provide great value and help your website scale as your business grows. If your business has an in-house marketing team, dedicated resources, and the budget, then HubSpot CMS might be worth seriously considering.

You’re Stuck
The other main reason why I prefer WordPress over HubSpot CMS is ownership. Yep, you’re basically paying to lease your website from HubSpot. If you decide that you don’t want to have your website hosted with HubSpot, you can’t move it. You’re stuck paying HubSpot every month for as long as you want to keep your website running. WordPress, on the other hand, is open source.

It makes sense for most businesses to want to be in complete ownership of their website. HubSpot is not invincible—there have been significant outages in recent months that they could have handled way better. I’m sure they will have outages again at some point in the future. If your website is down and you host it, you can take steps to get it back up quick. With HubSpot, can you really afford to be down for a day or two and not be sure when it will be live again?

More Limitations
Because there are less developers working with HubSpot CMS in comparison to WordPress, you’re most likely going to be paying more to have a professional develop your website. This is, assuming, you’re not building your website yourself and are hiring an agency or freelancer. Although HubSpot CMS does have some nice free themes, many of the premium themes out there are extremely expensive in comparison to WordPress.

Want to add some sort of feature or functionality to your website? There’s probably a plugin or added feature available for free, or at a reasonable cost. With HubSpot CMS, there are plugins, but not as many.

Final Thoughts
Some marketing agencies or freelancers try to sway clients into HubSpot CMS by claiming that WordPress is less secure. This is false and most likely a tactic they’re using to get you to pay more and go with the more expensive option.

Hackers aren’t gaining access to WordPress sites because of vulnerabilities in the software, rather WordPress sites commonly get hacked due to weak passwords or not keeping things in the backend updated. WordPress powers more websites than any other CMS in the world and about 25% of all websites on the internet. I believe that if WordPress is trusted to be used on high profile websites such as, it’s a great solution for most small businesses.