HUGE ROI ON GOOGLE ADS AFTER CAMPAIGN RESTRUCTURE
A commercial real estate company was looking to scale their business, but were being held back by a digital marketing strategy that was simply not working.
Through a range of services, including content marketing, social media marketing, PPC advertisements, and sales funnels, we helped grow brand awareness, and more importantly, increased the number of sales leads.
Ultimately, we were able to significantly increase lead inquiries by completely restructuring their Google Ads campaign. After one month, conversions increased by 58%, while the cost per conversion decreased by over 60%.
TECH FRANCHISE SEES PLUMMETING SALES RISE BACK UP
A tech franchise headquartered in Boardman, Ohio was faced with declining sales, primarily due to lower cost – and lower in quality – competitors that entered their market.
The owners of the company failed to promote why their service was more expensive compared to the competitor down the street and we recognized this as a huge opportunity. We revised the brand message to focus on outstanding superior service and genuine OEM parts, unlike the competition who is using the cheap stuff that will ultimately need replaced again.
More focused, efficient marketing tools helped get the message across. Shortly after a new, informative website and a paid social campaign launched, we noticed the downward sales trend begin to turn back up. After one month, the company experienced a 12% increase in sales compared to the prior year and continues to see positive results.
ROI ON EMAIL MARKETING FOR YOUNGSTOWN BUSINESS
We partnered with a small business that had what appeared to be a healthy email list of about 5,000 customers. Unfortunately, the company was very inconsistent in sending emails out – the last email that went out was almost two years prior – so the company needed to re-introduce themselves to customers who may have forgot they even exist.
After scrapping nearly everything and starting fresh, we migrated the mailing list to MailChimp and created a “Warm Up” campaign.
We announced a special promotion during this campaign that resulted in approximately $8,000 in sales. Not a bad start for a company thinking email marketing was useless!
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